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  • Alex Lee-Ammons

Building Your Trailer

If you're here, it's because you're building your first podcast episode (AKA, the Trailer.) Congrats! Here is the structure you can use to build your trailer.

  1. Podcast Intro - Use the intro that a you’ll use for each episode, to start the thread of continuity.

  2. Introduce Yourself - Who are you? What’s your (bite-size) story?

  3. Build Trust - Show listeners that they can trust you by talking about the problem you are fixing for them (without using words like, “trust me,” and “I’m helping you fix your problems!”), pulling from your personal experience.

  4. Set Expectations - Tell listeners what they can expect on this journey. Who will you be talking to (specific people or a group of folks)? What will occur in listeners’ lives as a result of listening, and being a part of this unique community?

Other tips:

  • Keep it short and sweet, between 2-6 minutes.

  • Be prepared to do a few takes. Your first time ever recording can be clunky and unpracticed, and that’s totally normal.

  • Beware of “podcast voice.” For many years I taught folks how to teach yoga, and something first-time yoga teachers and podcasters often have in common is some discomfort inhabiting their natural voice. In its stead they use a somewhat gauzy and prepared “yoga voice” or “podcast voice.”

  • Notice when you're speaking from your throat, and try instead to take deep breaths, slow down, and talk from your diaphragm.

  • Record your first take cold and unrehearsed. Then, before your second take, do some jumping jacks, movement, and big smiles or power stances. Record, and when you listen back to the two takes, see which one feels more authentic.


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